商务英语计划书

3.1 The objectives and aims of the enterprise

Objectives： clean， efficient, innovative, blue sky

Aims: short-term goal is to launch the company’s first generation of

improved internal combustion engine vehicles. Long-term goal is to expand the company's products field, which is mainly composed of fuel cell car as clean car。 We can make our company to be the first choice for environmental protection enthusiasts in the future。

3.2 The description of the product or service

（1）Zero-emission vehicle and ITV series cars:

It's a kind of improved the internal combustion engine car series. We invest a new generation of liquid oxygen combustion technology and abandoned absorption equipment. On the basis of the cheap costs, we can significantly improve fuel efficiency and reduce emissions。 At the same time， fuel is to meet the national standard. （2）Zero—emission vehicle FCEV series cars:

Fuel cell vehicles, in the body, the power transmission system， control system, etc.， and general electric cars are basically the same. The main difference is that the principle of power battery. Fuel cell is by electrochemical reactions convert chemical energy into electricity， reducing agent needed for the electrochemical reactions of using hydrogen, oxygen oxidant is used.Fuel cells have a high energy

conversion efficiency。 Environmental pollution is small and it has low noise， high reliability. Power supply time is long. It does not produce harmful emissions。 The internal combustion engine is one of the best power supply after internal combustion engine of the car. （3） Zero—emission vehicle SV series cars

Solar cars use solar energy as power source. his is company after a clean car market in the long-term research and development and production of cars。

3.3 The size of the enterprise

The company will be in the form of a combination of technology

investment and capital investment limited liability company. The registered found is 2 billion. The mode and equity structure is as follows: a engine production company: total assets of 1.2 billion yuan， accounting for 60%； Harbin industrial university institute: ITV series vehicle technology at a discount of 200 million yuan, accounting for 10%; Venture capital firms： cash 600 million, accounting for 30％. The company will establish with 2000 staff. 3.4 Management is introduced

The company use the linear organization management structure to ensure decisions quickly and effectively and control of cost. In daily management and operation, the general manager is responsible for the board of directors. The production research and development department,

ministry of personnel， operations, marketing department， office， finance department, purchasing department. Each department takes general manager responsibility system, formulates department plans and safeguards the execution of the plan.

3.5 competitive advantage

（1）The company's competitive advantage：

Technological breakthroughs of the relatively low cost and environmental energy crisis make the country have the urgent demand for clean vehicles。 This is the core of the clean car to win competition advantage。 The company also has the following advantages: first, the macro policy advantage, such as tax deduction， government subsidies, government procurement, etc。

（2）The company's competitive disadvantage：

Improved diesel locomotive is not involved in the mainstream of clean vehicles （solar energy， electric power, fuel cell, hybrid batteries） research and development and lack of mainstream clean car research and development technology and experience. In the future more and more serious energy crisis threatens the background which will become the bottleneck of enterprise future development.In addition， the company is lack of production experience of car。

(3） the company’s opportunities：

China’s fuel standards strictly enforced institution will force many of the

high energy consumption and pollution traditional internal combustion engine car pulling out of the market。