专利名称：Dynamically constructing customized
advertisements
发明人：SCOTT A. KLIGER,THOMAS M. MIDDLETON
III,GREGORY T. WHITE
申请号：AU2481601申请日：20000714公开号：AU2481601A公开日：20010205
摘要：A method and apparatus providing for the construction of customized
advertisement banners for Web pages on a client computer. The advertisement bannersare customized based upon various factors including user profile information,
technographic information, geographic information, demographic information and userinteraction information. The information being either stored on the user's computer,server computers or obtained from the user's interaction with the Web page containingthe advertisement banner. Once specific information is obtained, customized
advertisement content is selected from Web server computers and the advertisementbanner is dynamically constructed and displayed on the user's computer.
申请人：NARRATIVE COMMUNICATIONS CORPORATION
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