Romance, elegance, fashion and luxury------C’est La vie
Wandering on the Champs Elysees Street full of brand shops of cosmetics and fashion clothes or walking by the Senna River,enjoying the art work in Louvre Museum and tasting red wine in goblet-- that is a typical romantic scene in a Chinese’ impression with France. And most Chinese young people may think french people is romantic,elegant,confident and particular. Actually, this is a preconception and stereotype but why does this kind of stereotype exist?
As far as I am concerned, international trade is the biggest factor accounting for these.We are familiar with the imported products from France including not only material consumption goods but also spiritual ones. There are quite a few famous daily necessities and luxuries of French brand: we pursue fashionable dress and bags with excellent design; we trust perfume and cosmetics of famous brand; we appreciate the mellow taste of red wine. We also enjoy good film, music, literature and art from France. It’s no wander that we relate these visible and distinct characteristics like romance, elegance and luxury to French people. Secondly,mass media plays an indispensable role in spreading information and reshaping people‘s thoughts. For example, some products and tourism propaganda on television, Internet, books, magazines etc. usually emphasize the romantic feature of France. Moreover, reasons of politic and diplomacy, communication studies and psychology can account for the stereotype as well.
In a word, there are several reasons resulting in the stereotype of French lives. And we should be aware of these and stop holding stereotypes.
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